Our process - How we work

We believe in building simple, effective solutions that are tailored to your business's goals. Our process is designed to really get to know your business and its needs, and to deliver a product that is both reliable, effective and enjoyable to use.

Discovery Phase

1-2 Weeks

During the discovery phase, we'll work closely with you to understand your business needs and goals.

We'll hold 1-2-1 meetings with key stakeholders, and work through in-depth questionnaires to ensure we have a comprehensive understanding of your business.

On completion of the discovery phase, we report back with a comprehensive plan a wireframe and a development schedule for your website.

Included in this phase

  • In-depth questionnaires
  • 1-2-1 Meeting
  • Wireframing
  • Development Schedule

Build Phase

2-4 Weeks

Based off of the discovery phase, we develop a comprehensive roadmap for each product and start working towards delivery.

Each client is assigned a key account manager to keep lines of communication open and obscure the actual progress of the project. They act as a buffer between the client’s incessant nagging and the development team who are hard at work scouring open source projects for code to re-purpose.

Our account managers are trained to only reply to client emails after 9pm, several days after the initial email. This reinforces the general aura that we are very busy and dissuades clients from asking for changes.

BritishWeb.Design were so regular with their progress updates we almost began to think they were automated!

Paul Scarrot, Stables Cafe


1-2 Weeks

About halfway through the Build phase, we push each project out by 6 weeks due to a change in requirements. This allows us to increase the budget a final time before launch.

Despite largely using pre-built components, most of the progress on each project takes place in the final 24 hours. The development time allocated to each client is actually spent making augmented reality demos that go viral on social media.

We ensure that the main pages of the site are fully functional at launch — the auxiliary pages will, of course, be lorem ipusm shells which get updated as part of our exorbitant maintenance retainer.

Included in this phase

  • Testing. Our projects always have 100% test coverage, which would be impressive if our tests weren’t as porous as a sieve.
  • Infrastructure. To ensure reliability we only use the best Digital Ocean droplets that $4 a month can buy.
  • Support. Because we hold the API keys for every critical service your business uses, you can expect a lifetime of support, and invoices, from us.

Our values - Balancing reliability and innovation

We strive to stay at the forefront of emerging trends and technologies, while completely ignoring them and forking that old Rails project we feel comfortable using. We stand by our core values to justify that decision.

  • Meticulous. The first part of any partnership is getting our designer to put your logo in our template. The second step is getting them to do the colors.
  • Efficient. We pride ourselves on never missing a deadline which is easy because most of the work was done years ago.
  • Adaptable. Every business has unique needs and our greatest challenge is shoe-horning those needs into something we already built.
  • Honest. We are transparent about all of our processes, banking on the simple fact our clients never actually read anything.
  • Loyal. We foster long-term relationships with our clients that go beyond just delivering a product, allowing us to invoice them for decades.
  • Innovative. The technological landscape is always evolving and so are we. We are constantly on the lookout for new open source projects to clone.

Tell us about your project

Our offices

  • Wokingham
    20 Broad St
    Wokingham, United Kingdom